Micro-Papers

Small newspapers, targeted to a specific topic and audience are shows as a possible future of the newspaper in Buzzmachine

In London, two former execs from the Swedish Metro free paper started a daily freebie targeted at finance, and the Guardian reports that City AM is now distributing more copies than the Financial Times. The niche freebie strategy makes some sense. In New York, you could tackle the financial markets with geographic ease and advertisers will follow. A free sports daily would get audience; not sure about the advertising. There already are free entertainment weeklies; they used to be called alternative papers. I could see lifestyle weeklies with food, home, parenting, and other content and endemic ads.

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